Thursday, July 17

Starbucks' Products that Failed  

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Here are some of the products that Starbucks have failed and some may be reasons why Starbucks lost its magic.


Starbucks's breakfast sandwiches
According to Schultz, "The scent of the warm sandwiches interferes with the coffee aroma in our stores." He needed to do this in order for Starbucks to concentrate on their main product, and that is coffee.


Blackberry Green Tea Frappuccino
I'm a big fan of green tea also, but this combination doesn't work for me. One big reason why you won't see this in Starbucks stores anymore.



Organic Milk
With organic milk being one of the fastest growing segment of organic agriculture in the U.S., Starbucks thought their sales would grow from year to year but it just didn't. According to Paula Emerick, a senior dairy buyer of Starbucks, "It was always an oddity to me."



Orange Mocha Frappuccino
They had something similar in the Philippines back in the 2001 if I'm not mistaken but that one had the chocolate java chips in it. I actually liked it but like this Orange Mocha Frappuccino, it was a "flop-uccino" to the public.



Seasonal Products
This is definitely not Starbucks' main line. Yes, it's nice to collect some of these items but they're just too many. Observe how Starbucks will limit the production of these products..it will really be seasonal.



Sandwiches and Salads
Some of the salads just wasn't that great and it had to go so Starbucks did just that.



Store Closures
And yes..closing of the 600 Starbucks stores across the U.S. But are they closing the correct stores?

Pictures by Sarah Gilbert of www.BloggingStocks.com

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1 tickles / ticked: to “ Starbucks' Products that Failed


  • July 22, 2008 at 2:02 AM  

    i remember they served the mocha valencia before, and man, was it good! but it's phased out now, and that just makes me sad. :(